In the beginning when Google started up with the images, thinking from the user’s point of view, making it easier for them to find the images and pictures from the web. Gradually, as the time fades, the evolution of new devices and web wherein people keep looking out for new changes, same way implies here, where people are looking out for change in Google images too. In fact, most of the people use Google images to find out any sort of information related to any topic, that assists in communicating and expressing themselves. Presently, millions of viewers are seen hunting for GIF’s day today. As a result, Google has been focusing on both the needs and have decided to continue in evolving Google images. Currently, Google has acquired the GIF platform tenor Android, iOS, and desktop.
“Tenor” has been started four years back, around 300 million users are attracting towards the GIF tool every month, and above 12 million are found requesting for the search of GIF per month. This will continue to work below the Tenor brand in and around Google. Moreover, Google added up, by saying this will help the Google images as well other products using GIF like Gboard chat that will benefit the exploration of the huge users “the right GIFs in the moment” that will synchronize user’s mood.
However, Google has thought of investing towards the technology as well as continuing its relationships with the API partners and content. So either if you are using the Tenor keyboard or in case any of the product other than this will surely bring some new expectations in the coming years.
Further, this acquisition has really worked out for the company to improvise its other products that will be helpful to the developers, users, and advertising agencies, as per the company. In addition, Cofounder David Mclntosh added, this will continue in bringing up the team at Google all the way Tenor cofounders Erick Hackenberg and Frank Nawabi.